THE WHAT? Procter & Gamble has signed a five-year contract to receive HDPE from Viridor, the UK-based recycling and energy recovery firm, which will be equivalent to saving 200 million bottles of virgin plastic over the duration of the partnership.
THE DETAILS Plastic supplied in the deal will be from post-consumer sources, with Viridor said to be able to up the plastic supplied on a year-on-year basis to 2025.
Viridor has supplied P&G with post-consumer recycled plastic for the past three years.
P&G Purchases Group Manager Adam Selby said, “Viridor is an established innovator in the area of sustainable packaging. This collaboration accelerates P&G’s 2030 goal to reduce our use of virgin petroleum plastic in packaging by 50%. As a founding member of The Alliance to End Plastic Waste, we are committed to helping to minimise and manage plastic waste and promote solutions like this for used plastics.”
THE WHY? The deal to receive the HDPE falls in line with P&G’s aim of cutting the amount of virgin plastic bottles by half by 2030, a goal which was set in 2018 as part of its membership to The Alliance to End Plastic Waste.