US multinational Procter & Gamble has appointed Benjamin Binot as the new Chief Executive Officer of its French and Benelux regions, effective 1 January, 2018, according to a report by Retail Detail.

Binot has been with the company since 2002, having worked at the US office overseeing Gillette’s strategic approach, and will succeed Christophe Duran in the role as the new CEO.

Speaking of his appointment, Binot said, “I look forward to start this new chapter in markets I know well and with excellent teams I also know very well, located in Brussels, Rotterdam and Paris.” (sic).