Procter & Gamble has collaborated with Netherlands online retailer bol.com to launch a 60-second video that promotes gifts for Father’s Day.

The video, produced by digital agency Dept, features ‘Old Spice’ actor Isaiah Mustafa and provides a humorous do’s and don’ts guide for Dutch viewers in the lead up to Father’s Day. Having already achieved over half a million views, the video will be broadcast as a TV advert.

Rene Edelenbosch, Business Leader skin & personal care at Procter & Gamble said, “In terms of humor and target audience, bol.com seamlessly fits in with Old Spice. We were both very enthusiastic about what we could create together around Father’s Day. It even introduced a new concept in the Netherlands: ‘old spice chainsaw drone’.”

Dries Poels, Head of brand & marketing communications at bol.com, continued, “Two quirky and humorous brands joining forces. For us, it does not get any better, especially with the legendary Isaiah Mustafa as the cherry on the cake. We are very pleased with the end result, but especially with this unique collaboration.”