Personal care giant Procter & Gamble has joined forces with the US Customs and Border Protection (CBP) in a bid to eradicate counterfeit products from the US supply chain.

As part of a Donations Acceptance program, P&G intends to donate testing devices in order to qualify the authenticity of its products that are entering the US.

Todd C. Owen, Office of Field Operations Executive Assistant Commissioner for CBP, said, “Intellectual Property Rights enforcement is a CBP priority trade issue, so we are pleased to announce the first formal partnership approved under the Donations Acceptance Program to aid in the fight against counterfeits.
“CBP’s continued partnership with P&G will help equip our officers with the tools needed to more effectively detect and seize counterfeit P&G products entering the United States.”

The partnership will be a long-term venture, with P&G set to ‘resupply and if necessary, upgrading donated testing devices as CBP’s detection needs evolve.’

Brenda B. Smith, “CBP views its formal partnership with P&G as an important and significant step towards collaborating on mutually beneficial Intellectual Property Rights solutions.
“Our long-term agreement with P&G will help strengthen CBP’s immediate and future ability to protect the P&G brand and U.S. consumers.”