Procter & Gamble expands commitment to #ChooseEqual with ambitious donation targets

Procter & Gamble expands commitment to #ChooseEqual with ambitious donation targets

THE WHAT? Procter & Gamble (P&G) has expanded its commitment to its #ChooseEqual campaign having committed to spending $10 billion with women-owned and women-led businesses by 2025.

THE DETAILS The campaign aims to accelerate progress toward gender equality at home, at work and in society, with P&G stating that is mission over time is to ‘grow investment with these women-owned and led businesses to 10 percent of P&G’s purchasing dollars – 10 times the industry average.”

P&G is partnering with organizations including UN Women, WEConnect International, Women’s Business Enterprise National Council (WBENC), the Women’s Forum for the Economy & Society on the drive. 

The company has also announced a three-year partnership with Promundo, a global leader in advancing gender equality and preventing violence, in a bid to shift the narrative around men’s caregiving and domestic work. 

New campaigns will also be launched ahead of the Tokyo Olympics to highlight the accomplishments of female athletes. 

THE WHY? Focusing on female empowerment, P&G has stated it is ‘supporting capability building of women entrepreneurs; further developing the tools, definitions and infrastructure needed; and driving collaboration across companies and industries to join in and advance these efforts.’

Carolyn Tastad, Group President – North America and Executive Sponsor – Gender Equality, said, “At P&G, our focus on gender equality is foundational and integrated into our business. We cannot allow the challenges of the past year to be a setback for gender equality. Instead, we need to step forward to invest and to actively choose equal. These commitments will create meaningful impact to advance gender equality around the world.”