Procter & Gamble eyes Gen Z with new brand ‘for body and mind’, Quiet & Roar

Procter & Gamble eyes Gen Z with new brand ‘for body and mind’, Quiet & Roar

THE WHAT? Procter & Gamble has announced the launch of a new, wellness-aligned brand of gentle body washes, scrubs and lotions, named Quiet & Roar.

THE DETAILS Sold exclusively at Target, the brand was designed off the back of research revealing that some 91 percent of Gen Z suffers from anxiety and, accordingly, incorporates essential oils to help quiet the mind and soothe the soul.

THE WHY? Isabel Pimentel, Personal Care Brand Vice President at Procter & Gamble says, “We believe when you have the mental space to be the best version of yourself, you can give your best to the world and that all starts with how you take care of your body. Creating mental space requires freeing our minds from the noise of everyday stressors and shifting our energy to soothe our soul. At Quiet & Roar, we are committed to creating products that engage your senses to help ease your mind while caring for your body.”

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