THE WHAT? Procter & Gamble has joined forces with Carrefour in a bid to plant 26 forests in the UAE, as part of P&G’s #ForestsforGood campaign.
THE DETAILS The personal care giant is encouraging consumers to purchase its products from Carrefour stores from 26th September, with customers who spend AED 50 or more receiving a raffle voucher/coupon with a QR code to plant a tree.
Coinciding with Climate Week the scheme is running across 30 locations across the UAE, including the Mall of Emirates and Dubai Festival City.
The scheme falls in line with the government’s Dubai 2040 Urban Master Plan and Green Space program, which aims to create forests along the UAE’s arid coast.
THE WHY? The joint collaboration comes as part of P&G’s strategy to accelerate its commitment to sustainability.
Mohamed Hamouda, Vice President P&G Gulf, said, “P&G is committed to actively protecting nature through our #ForestsForGood program. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process. Our longstanding collaboration with Carrefour on its 26th anniversary here in the UAE offers both organisations an opportunity to demonstrate the power of brands to enact positive environmental change. We look forward to building on this coalition through future initiatives with trusted and mindful partners.”