Procter & Gamble has announced that it has teamed up with the Humane Society International’s #BeCrueltyFree campaign, which aims to bring an end to animal testing in all major global beauty markets by 2023.
P&G’s contribution will include joint education and capacity building programs for non-animal alternative testing methods as well as advocating for the legislative end of cosmetics animal testing in key global beauty markets.
“This partnership represents an important milestone in our efforts to end animal testing for cosmetics worldwide through our #BeCrueltyFree campaign,” said Kitty Block, President, Humane Society International and Humane Society of the United States. “By working together with forward-looking companies like Procter & Gamble, we can make this ambitious goal a reality.”
Kathy Fish, Chief Research, Development and Innovation Officer, Procter and Gamble, added, “We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing. I’m proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision.”
P&G’s Harald Schlatter shared that the US FMCG giant has invested US$420 million to date in developing non-animal testing methods and its researchers have led or co-designed at least 25 cruelty-free methods.