Procter & Gamble’s long-running My Black is Beautiful cultural platform has launched a collection of hair care products, available exclusively in Sally Beauty stores across the US and online.
“The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women.”
“We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line,” said Maryann Herskowitz, vice president of color & care at Sally Beauty. “We share the vision of My Black is Beautiful to celebrate and empower Black women. To see that come to life in a line of products celebrating her unique beauty, thrills us.”
The line comprises a Hydrating Sulfate-Free Shampoo, Fortifying Conditioner, 2 Tangle Slayer Conditioning Creams (for Type 3 and Type 4 Hair), and the Intense Recovery Treatment and is said to help nourish, moisturize and renew curly hair of all textures.