Procter & Gamble has launched a cross-brand advertising campaign designed to promote gender equality in celebration of International Women’s Day tomorrow, according to a report published by CNBC.

The campaign centers on an advertisement made up of a series of scenes featuring men, women and children at work and play, overlaid with slogans designed to promote equality at work and play and is accompanied by the hashtag #WeSeeEqual. For example, a scene of a man changing a diaper carries the message ‘Diapers don’t care who change them’.

Produced by Badger & Winters, the spot is set to 4 Non Blondes’ What’s Up.