Procter & Gamble has marked its 30th anniversary of entering the Turkish market with a 250 million lira ($70 million) investment in the production of baby and feminine care products at its Gebze factory.

The US personal care giant will be investing in feminine care and baby products from the northwestern Turkey factory and will be producing 90 percent of its Prima (Pampers) and Orkid (Always) from the site, with the Prima Premium Care production starting from the Gebze factory in April.

P&G is also bringing some high-tech production to the factory as part of the investment.

Speaking at the launch, Tankut Turnaoğlu, the Chairman of the Board of Directors of P&G Turkey and Caucasus, said, “We launched Orkid Platinum products with micro cushion technology for the first time in Turkey, [before anywhere else in the world], and we have started the localization process of these products in our Gebze factory.”

The company also spoke of its focus on domestic production, with 60 percent of products sold in Turkey being made in the country, while female employment was also a driving force as part of its ‘responsible and ethical investor’ outlook.

Turnaoğlu stated, “Today more than 50 percent of our employees are women,” according to the Daily Sabah.com.