Consumer goods giant Procter & Gamble has been named Singapore’s most attractive employer at the 2015 Randstad Awards, knocking down last year’s favourites, Changi Airport Group and Shell to second and third place.

The independent research commissioned by global recruitment leader Randstad reveals that 65% of employees surveyed in Singapore would like to work for Procter & Gamble. In particular, the brand is favoured by women and Singapore workers aged between 18 and 44. 

Randstad Country Director for Singapore, Mr Michael Smith, congratulated the winning companies for recognising the importance of establishing a powerful employer brand. 

Mr Smith commented, “Procter & Gamble is well-known for its commitment to research and innovation, and the provision of career training and development opportunities. It is important that employees are proud of who they work for and Procter & Gamble’s win recognises its efforts in achieving excellence in all facets of its business.”

“As strong economic conditions in Singapore continue to drive competition, business leaders need to ensure that they are controlling the one thing they can – their employer brand. Companies that are best able to harness and promote their employer brand effectively will win the war for talent.”

A P&G spokesperson said this award is a testament to its approach of building leaders and leadership brands, ongoing learning and development, diversity and inclusion and global career opportunities.

“People are the foundation of P&G’s success … For example, in Asia, the average P&G employee is in his or her 30s and has challenges related to stress, work life balance, eldercare, parenting and childcare. Unique solutions like sports and other activity groups were created to provide a social means for employees to exercise,” said the spokesperson.

“In our Singapore HQ, we have high-tech massage chairs and subsidised massages twice a week for employees to relax and unwind.”