THE WHAT? In partnership with Matthew 25: Ministries, Procter & Gamble has distributed free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs of those directly affected by the devastating floods in eastern Kentucky. 

THE DETAILS The Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, was deployed to support relief and recovery efforts in the wake of the deadly flooding throughout eastern Kentucky.

The mobile laundry vehicle began services in Hazard, KY at the Walmart Supercenter on Daniel Boone Plz. providing free, full-service laundry to residents affected by the recent floods.

THE WHY? According to P&G, torrential rainfall has caused devastating flash floods throughout eastern Kentucky. Communities have been severely impacted, resulting in loss of life and tens of thousands without power or access to clean water.

It continued, “P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.”