THE WHAT Procter & Gamble has opened its LifeLab immersive experience for CES 2022 following a press conference on its website PGLifeLab.com.

THE WHY P&G introduced a showcase of consumer-inspired innovations that are “changing how people take care of everyday needs from shaving to washing their clothes.” 

The company was also looking to build a ‘more sustainable future’ with brands such as Gillette, Oral-B, Crest, and Tide.

Open to all visitors, including those not registered to CES, P&G experts will be sharing information on P&G Grooming, Oral Care, Tide & P&G Beauty. 

THE DETAILS P&G previously announced its plan to shift its on-the-ground presence at CES to an all-virtual program. The P&G LifeLab is hosted entirely online.

P&G Chief Brand Officer Marc Pritchard, said, “Here at P&G, we are relentless in our pursuit of innovation that improves the lives of consumers around the world. We’re excited to be back at CES virtually to share how consumers have inspired a broad range of new products and experiences, including innovations that create solutions for pressing challenges like environmental sustainability.”