THE WHAT? Procter & Gamble has announced that it is set to trial its first all-paper tube package for its Old Spice and Secret deodorant brands this May, according to a report published by Environment + Energy Leader.
THE DETAILS The US FMCG manufacturer will roll out the innovative packaging across 500 Walmart stores next month.
The tube is made from 90 percent recycled paper, is certified by the FSC and features a ‘push-up’ design suited to stick deodorants. Assuming it strikes a chord with consumers, it’ll be rolled out to further products.
THE WHY? The new packaging will contribute to P&G’s stated commitment to use 100 percent recyclable or reusable packaging by 2030 and reduce the use of virgin petroleum plastic by 50 percent.