THE WHAT? Procter & Gamble has unveiled its new disability-friendly packaging for its Olay beauty line, and is set to open source it with the rest of the industry.
THE DETAILS Rolling out across North America, the easy-to-open lid has been developed with people with disabilities in mind, and will feature on Olay’s most popular products, including Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Facial Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.
P&G and Olay liaised with people with conditions such as dexterity issues, limb differences, joint pain and vision impairments, while also speaking to external experts.
The new design features an easy-open winged cap, extra grip raised lid and a high-contrast product label and braille text that reads ‘face cream.’
The personal care giant will open up the design to the wider industry.
THE WHY? P&G has created the new packaging as a result of research from the World Health Organization, which found that 15 percent of the world’s population lives with a disability.
Olay Senior Vice President Chris Heiert said in a statement, “As a global brand, it’s our responsibility to ensure that all consumers have access to products that serve their needs and fit seamlessly into their daily lives.
“But we can’t do it alone, which is why we’ve chosen not to patent this lid, and rather share the design widely with the beauty community.”