L’Oréal Professional names Chinese Actor Xiao Zhan as its latest brand spokesperson
L’Oréal Professional has named Chinese Actor Xiao Zhan as its latest brand spokesperson.
TRESemme x SimpleeBEAUTIFUL launch textured hair certification program
Unilever-owned TRESemme has teamed up with textured hair expert and educator Diane Da Costa of SimpleeBEAUTIFUL CurlyTextured Academy to launch a Texture Certification Program to train and certify licensed hair professionals in treating, cutting, and styling textured hair.
Sally Beauty launches third accelerator program
Sally Beauty has launched its third Cultivate Accelerator Program, which is designed to find, launch and support small businesses creating innovative products within the hair care, hair color, styling tool and nail categories.
Oway launches in the US
Oway has announced its official US launch. Claimed to be the first professional cosmetics brand to reach 99 percent plastic free packaging and formulated with biodynamic materials, the sustainable hair care line is hoping to be a hit with American salons.
L’Oréal Professional Products champions hairdressers with new Hair the Love 2022 campaign
L’Oréal Professional Products new Hair the Love 2022 campaign, which aims to is championing hairdresser and how the positively help people’s mental health and wellbeing.
Olaplex expands into Ulta stores
Olaplex has announced the expansion of its distribution with Ulta Beauty. Building on the hair care brand’s success in Ulta Beauty salons, Olaplex’s retail products will be stocked in store and on Ulta’s website from January, 2022.
L’Oréal Professional offers subsidised coupons to encourage consumers back into salons
L’Oréal Professional has launched a new campaign named French Balayage: Only In Salon, which offers consumers an incentive to return to the salons following the pandemic.
Sally Beauty launches new campaign YOU by Sally to normalize self-expression
Sally Beauty has launched a new campaign called YOU by Sally, which aims to normalize self-expression and celebrate the choice to have bright hair.
L’Oréal USA’s B2B retailer SalonCentric announces new marketplace
SalonCentric, the B2B retailer owned by L’Oreal USA, is set to launch a new marketplace on its website, slated to go live in September.
Sisley Paris opens biggest spa yet in W Doha
Sisley Paris has opened its biggest spa to date at the W Doha Hotel & Residences, located in the Qatar capital’s West Bay area, according to a report published by the Gulf Times.
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