DevaCurl unveils rebrand alongside new products and formulas
Hair care brand DevaCurl has undergone a brand revamp and has also unveiled new products and formulas.
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L’Oréal USA’s B2B retailer SalonCentric announces new marketplace
SalonCentric, the B2B retailer owned by L’Oreal USA, is set to launch a new marketplace on its website, slated to go live in September.
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Sally Beauty to roll out new hair colors
Sally Beauty is going big on color. The omni channel hair color retailer is set to add some 60 shades to its already extensive collection this season across its popular brands, including Ion, Iroiro and Color Lux.
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e.l.f. Cosmetics joins forces with Jen Atkin on new beauty range
e.l.f. Cosmetics has joined forces with haircare expert and Ouai Founder Jen Atkin on the new e.l.f. xx Jen Atkin Collection.
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Molton Brown launches new signature dispenser to reduce waste
Kao-owned Molton Brown has launched a new signature dispenser that will help reduce waste and excess spending.
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L’Oréal targets both salon and at-home hair care markets with new Water Saver beauty tech
L’Oréal has unveiled its new L’Oréal Water Saver sustainable hair care system at CES 2021, which is targeted at both the salon and at-home haircare markets.
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Henkel signals intent with new gender-free grooming range, STMNT
Henkel North America’s Beauty Care Professional unit has announced the launch of a new unisex grooming brand, named STMNT.
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Elemis debuts no-touch facial
Elemis has ushered in a new low-contact treatment experience that it is planning to debut at its Mayfair salon, government restrictions allowing, this month.
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Lashify launches IP lawsuit against Kiss Nail Products
Lashify is suing Kiss Nail Products for infringing on two of its patents, according to a report published by WWD.
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Masked beauty: Mask wearing spurs on matching manicure trend
Matching your mask to your manicure is ‘peak 2020’, Refinery 29 is claiming. Indeed, the digital lifestyle publication has rounded up a series of mask-mani combinations it’s spotted on social channels.
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