Prose expands into skin care

Prose expands into skin care

THE WHAT? Prose is expanding into the realm of skin care. The custom hair care brand is aiming to offer an alternative to mass-produced skin care with personalised formulas, powered by AI.

THE DETAILS With more than 15 million formula combinations, Prose says that its products will be able to target multiple skin concerns at once. Shoppers will participate in a user-led online consultation which will be fed into the brand’s proprietary algorithm to identify the right blend of active ingredients.

THE WHY? Prose CEO and Co-Founder, Arnaud Plas is dedicated to continuing the company’s growth when it comes to personalization, “Prose’s number one priority is ensuring we deliver on our products’ promises and on our customers’ expectations. Innovation is at the heart of our business, and as a company, we never stop ideating on how we can better serve our customers. After such incredible success with hair care, skin care was the next natural step for Prose to continue as a leader in customized beauty. We have worked to marry a technology driven approach with an apothecary-style concept and our new skincare system follows that same philosophy.”

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