Prose unveils AI platform Singular

Prose unveils AI platform Singular

THE WHAT? Prose has launched its end-to-end AI platform, Singular. The technology will enable the brand to offer custom beauty at scale using innovative software and hardware. Prose has been using the platform to drive personalization via more than 15 million possible skin care formulas.

THE DETAILS Singular comprises four integrated components, Singular ID, which analyses and collects a consumer’s beaty and goals; Singular AI Labs, which turns that data into personalized formulas and routines; Singular Commerce, which powers front- and back-end operstions; and Singular Lines, which manufactures and delivers made-to-order products.

The platform will also enable the beauty industry to operate sustainably through its made-to-order manufacturing process that reduces excess waste.

THE WHY? Prose CEO and Co-Founder Arnaud Plas, reveals, “This platform, which Prose has been using since 2017, underscores our belief in the power of AI, software, and hardware technologies to drive the beauty industry forward. It envisions a future where every product and experience is as unique as the individual it serves. Prose has been the pioneer in utilizing Singular to execute its vision around ‘haute personalization’ in haircare and then in skincare, setting a new standard in the industry.”