THE WHAT? Proven has announced that it is partnering with Sephora to bring its skin care personalization technology and skin care solutions to the LVMH-owned retailer’s customers.

THE DETAILS The skin care brand’s debut into retail will span both digital and bricks and mortar in the US. Clients will be able to take Proven’s three-minute Skin Genome Quiz via a dedicated web address searchable on Sephora’s main website and collect Sephora Beauty Insider points on their purchases. Later this year, select stores will offer interactive displays.

THE WHY? An alumnus of Sephora’s Accelerate program, Proven has worked with the perfumery chain for many years. Proven Co-founder and CEO Ming S. Zhao, reveals, “I have long believed that personalization is the future of skin care, and this ground-breaking partnership is the clearest evidence yet. Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at Proven are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”