Pura to enter US$8.5 billion sun care market with CBD deal

Pura to enter US$8.5 billion sun care market with CBD deal

THE WHAT? Pura has announced plans to close the acquisition of a CBD-infused sun care line tomorrow. Terms of the deal were not disclosed.

THE DETAILS The company has been targeting CBD product acquisitions that have the potential to be enhanced with its patented technology.

To date, the company has acquired both a confectionary and pet product brand that it believes will benefit from its US-patented cannabis extraction process.

THE WHY? Pura’s latest deal is a bid to carve out a slice of the US$8.5 billion global sun care market.

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