India’s largest online cosmetics platform, Purplle is set to launch two European brands onto the Indian market, according to a report published by India Retailing.

Under a marketing alliance signed with ATAC cosmetics and VIP Ventures, Purplle will sell Turkish brand Moda and Polish marque Vipera exclusively via its e-commerce platform as well as in stores.

“We are extremely excited to bring Moda and Vipera to India,” said Manish Taneja, Co-founder and CEO at Purplle.com. “It has been our endeavour to offer a wide array of choices to our patrons, across product categories and price ranges. Moda and Vipera are very popular in Europe and it was time Indians get to benefit from their world-class products. The price points have been consciously kept affordable, like most products on Purplle.”