The African arm of PZ Cussons has announced the rebrand of its soap brand to Premier Cool, according to Punch Nigeria.
As part of the rebrand there is a range of alternatives such as Odour Defence, Ultimate and Sport, with a ceremony having been held in Lagos to mark the occasion attended by Chief Executive Officer Christos Giannopoulos, amongst other members of the team.
Charity Ilevbare-Adeniji, Group Brand Activation Manager, spoke at the event, she said, “This is an exciting time for Premier Cool as we continue to evolve and improve to meet and satisfy the needs of our consumers. Premier Cool is one of the leading brands in its category and has continued to evolve over the years.”
Going on to explain the company’s need to cement its position in the country, she continued, “This relaunch is in continuation of that tradition and in line with the brand’s strategy to differentiate itself in the market and sustain its drive to maintain its position as one of the leading soap brands in Nigeria.”