THE WHAT? PZ Cussons has drafted in Lion & Lion to help it navigate its launch onto the e-commerce market in Indonesia, according to a report published by Marketing Interactive.
THE DETAILS The partnership will see Lion & Lion lead PZ Cussons e-commerce campaigns in Indonesia, employing brand performance analysis, market and category data and consumer behaviour insights to ensure the brand’s marketing and media strategy hits home with its intended audience.
THE WHY? With online shopping on the rise as a result of the pandemic, PZ Cussons is hoping to capitalise on the trend. John Campbell-Bruce, MD of Indonesia at Lion and Lion told Marketing Interactive, “As the current e-commerce ecosystem contains thousands of merchants competing for consumer attention and sales, brands that invest in quality experiences with an emphasis on delivering value for customers will see phenomenal results. If consumers can understand what a brand stands for, how they can relate to it, and how the products can provide utility for them, they will develop a relationship of trust and value with those brands.”