THE WHAT? PZ Cussons-owned antiseptic brand, Camel, has launched the second tranche of its current CSR program, Because We Care, according to a report published by Peace FM.

THE DETAILS The campaign aims to raise awareness of childhood cancer in Ghana as well as support those affected. For every bottle of Camel antiseptic sold up until the end of January, 2022, PZ Cussons Ghana will donate 10 pesawas to the cause.

THE WHY? If detected early, childhood cancers can be treated and cured; the initiative is designed to educate the public about the early warning signs as well as provide financial assistance to disadvantaged families.