THE WHAT? Jonathan Myers, CEO and Director of PZ Cussons has purchased £100,000-worth of shares in the company, upping his holding by 102 percent, according to a report published by Simply Wall Street.  

THE DETAILS Myers paid £1.96 per share, and the transaction was the largest of any PZ Cussons insider in the last year, Simply Wall Street reports.

THE WHY? The CEO’s investment could be interpreted as a signal of optimism, a sign of good things to come for the company.