PZ Cussons Ghana has relaunched its popular Camel brand as Camel by Carex, as part of a phased transition to the Carex brand name.
“Today we are proud to say the Camel brand is the most valuable brand in the PZ Cussons team. We wish to elevate it to a global stage and properly transition it to one of our global brands that our consumers would cherish and love,” said David Afflu, Business Unit Director, PZ Cussons Ghana.
Afflu estimated that the move to Carex would take ‘two to three years’. As Carex, Camel will benefit from global synergies, ensuring advances in innovation and best practice reach local consumers, said Head of Brand Development and Activation Hafsa Arthur.