PZ Cussons is hoping to build its Kenyan operations, despite the country’s recent economic hardship, according to a report published by Capital FM.

The UK-based manufacturer of Imperial Leather soap will invest Sh30 million to raise consumer awareness, usher in digital innovation and launch new brands onto the market.

“We had a severe drought which impacted the livelihoods of farmers, coupled with interest rate capping… but we are confident and we will continue to invest in this market,” Managing Director Sekar Ramamoorthy told Capital FM.

“Next to South Africa, Kenya is the most developed retail market in Africa, the experience of retail is still shallow and Kenya has a deeper penetration opportunity,” he continued.