PZ Cussons has launched a range of deodorants under its Imperial Leather banner on the Nigerian market, according to a report published by Nigeria Today.
“One of the most distinctive things about Imperial Leather is the fragrance. PZ Cussons is one of the few organizations that actually owns a fragrance house. That is why we say our products are crafted by master perfumers, allowing us the opportunity to enter the fragrance market,” said Alex Goma, PZ Cussons Managing Director at the Lagos launch. “We see it as the right time for us to bring a global brand and manufacture it here and ensure we meet the needs of the Nigerian consumer.
The new range boasts three fragrances, Japanese Spa, Softly Softly and Active.