PZ Cussons relies on product innovation to overcome challenges

PZ Cussons relies on product innovation to overcome challenges

The maker of Imperial Leather soap, PZ Cussons, has said that despite challenges in overseas markets continuing, the strength of the company’s new product portfolio is hoped to counteract this adversity in the future.

Headquarted in Manchester, UK, the international consumer products group has said it’s confident it will meet forecasts however its revenues in key markets Nigeria, Australia and Indonesia were being impacted by weakening exchange rates.

The company said, “The strength of the group’s new product pipeline and the success of recent product launches leave the Group well placed to counter these challenges.
“The group’s balance sheet remains strong and well placed to pursue new opportunities as they arise.”

During the period between 1st June, 2015 to 1st September, 2015, the company reported a performance which is in line with expectations, helped by new product launches.

The performance of the washing and bathing division in the domestic market was “strongly driven by an exciting innovation pipeline” and the launch of a new range of Carex bodywash. Other personal care brands include Imperial Leather and St Tropez, with a new St Tropez self-tanning shower lotion said to be performing particularly well.