Qurate Retail Group has announced the appointment of Leslie Ferraro to the newly created role of President, QxH, effective September 16.
Ferraro will be charged with advancing the company’s growth strategy (for both its QVC and HSN brands) by leveraging the power of video, storytelling and curated retail experiences on new and next generation platforms. She joins Qurate Retail Group from the Walt Disney Company where she was Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.
“Leslie’s extensive experience driving growth and innovation, particularly her impact on a global scale at Disney Parks and Resorts, the world’s preeminent experiential brand, fits perfectly with our focus on delivering the world’s most engaging shopping experiences across all platforms and devices,” said George. “We’re looking forward to leveraging Leslie’s leadership and proven track record of driving cutting edge, consumer-centric initiatives as we invite current and future generations of consumers to engage with our QVC and HSN brands and discover a new way to shop.”
“Qurate Retail is a world leader in bringing compelling product discoveries to market through highly engaging digital and social shopping platforms,” said Ferraro. “I am looking forward to joining the company to further elevate the QVC and HSN brands and accelerate the implementation of strategies that will cement our position as a leader in experiential retail.”