THE WHAT? Rael, the holistic personal care brand focused on clean period care, intimate care, and skincare, has closed a US$35 million Series B investment.

THE DETAILS According to a press release, the investment represents the largest amount raised in the US feminine care category to date and brings Rael’s total funding to US$59 million since the company was founded in 2017. 

The round was led by Colopl Next, the venture capital arm of Colopl, and Signite Partners, the corporate venture capital firm of Shinsegae Group, one of the largest conglomerates in Korea. 

The funding was also joined by Aarden Partners, ST Capital, and existing investors including Mirae Asset and Unilever Ventures.

THE WHY? Rael will use the funds to continue its product innovation led by its development team based in South Korea, expand its 360-degree approach to women’s wellness, accelerate growth at retail by expanding partnerships and investing in brand and trade marketing, and advancing its global expansion.

The company is also expanding its executive leadership team, announcing industry veteran Lauren Consiglio as President, who was formerly a senior marketing executive at Unilever and L’Oréal.

Yanghee Paik, CEO and co-founder of Rael, said, “We’re excited that with this new capital and strategic investors, we’ll be able to continue pushing the envelope in terms of product innovation to truly become a holistic wellness brand. 

“We’re also looking to amplify our marketing to reach more customers and support our retail expansion while maintaining our leadership on Amazon. Ultimately, we want to become a global household brand and believe our new investors will be very helpful in accelerating our global expansion, especially in Asia.”