THE WHAT? Reckitt Benckiser (RB) has announced the launch of a global initiative to generate high-quality scientific research-based evidence to inform public health and promote global hygiene.
THE DETAILS The Reckitt Global Hygiene Institute is a public health and innovation hub that will span epidemiology, public health and behavioral insights to generate quality research.
RB’s commitment to the cause includes a US$25 million investment in research on hygiene and the behaviors and solutions needed to sustain it; the formation of an expert panel to lead efforts; and the creation of a the RGHI with physical infrastructure, Governing Board, full-time staff and a research and education program.
THE WHY? “The COVID-19 pandemic has pushed public health to the top of the global agenda. At RB, we see the need for a new paradigm that brings together the highest quality scientific based evidence and informed public health recommendations to generate large-scale behavior change for a cleaner, healthier world,” said Laxman Narasimhan, CEO of RB. “Today we’re announcing our commitment to convene a group of multi-disciplinary experts who, like us, believe real change on a global scale is within reach if we translate science-based evidence and consumer behavioral insights into sustainable hygienic practices that can be adopted globally. This ambitious goal is the result of our belief that the highest quality hygiene is a right and not a privilege.”