The what? Beauty Vlogger James Charles has announced the launch of a new beauty reality show hosted on YouTube in collaboration with Brian Graden Media, with a working title of ‘James Charles Instant Influencer.’
The details The competition will see six contestants vie to win a cash prize of $50,000 as well as the chance to emulate Charles’ success as a beauty reality star.
Charles announced via his YouTube channel that he will be directing and hosting the show, which is set to air in Spring 2020. Contestants are tasked with filming a short “chit chat get ready with me” video, which will be judged on their “artistry”, “uniqueness” and “ability to captivate an audience.”
The contest will be aired weekly on YouTube for free.
Taking to Twitter Charles stated, “This show has been one of my biggest dreams since DAY 1. I’ve learned SO much over the past few years and have been so blessed to grow the platform I have, and now I CANNOT WAIT to pass along that knowledge and help a few deserving artists grow their platform, too.” (sic)
The why? With a YouTube following of a cool 16.3 million subscribers, Charles’ reality show will help foster a new breed of influencers and is said to showcase an authentic portrayal of YouTube creators and the beauty industry. It will also undoubtedly create sponsorship opportunities for beauty brands looking to capitalize on the captive audience.