Reckitt Benckiser and PZ Cussons partner with Airbus to verify No Deforestation claim

Reckitt Benckiser and PZ Cussons partner with Airbus to verify No Deforestation claim

Reckitt Benckiser and PZ Cussons have partnered with Earthworm Foundation and Airbus in order to monitor their palm oil supply chain and ensure that their No Deforestation claim is verified, according to a report published by Geospatial World.

Using Starling satellite technology, the duo will be able to monitor their palm oil supply chain closely. RB piloted the technology in 2018 and both companies will use it to identify risk-prone areas and develop corrective actions across their entire global palm oil supply chain from 2019.

“Many companies have committed to meeting their environmental goals by 2020,” Basten Sachet. CEO of Earthworm Foundation told Geospatial World. “While this was a very important step, our work on the ground shows us that there is a massive gap between the promises made and the reality that needs to be bridged. Seeing committed companies have the courage to proactively monitor and verify their supply chain is essential.”

Sam Plant, Corporate Services Director at PZ Cussons, said, “Addressing deforestation is a key part of our Good 4 Business (G4B) strategy to drive positive change in society. We are really pleased with the progress we have made since publishing our 2020 Action Plan in October last year, but we recognise that we still have a way to go on some of our goals. For example, we have developed an outline plan to address regeneration of cleared forests, but finalising this remains work in progress and is a priority.”

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