Reckitt Benckiser has announced the launch of a Joint Venture with Founders Factory aimed at discovering and developing start-ups in hygiene and home categories.
Founders Factory Hygiene and Home will invest in a number of fast-growth start-ups sourced through Founders Factory’s global network, as well as create new start-ups over the next five years, giving Reckitt Benckiser access to developing technologies, disruptive business models and entrepreneurial thinking.
“We are very excited to partner with RB to help the most ambitious entrepreneurs build and scale new startups within the hygiene and home sector,” said Henry Lane Fox, Co-Founder and Executive Chairman, Founders Factory. “Our 70-strong team of digital operators together with the experts at RB, will provide unparalleled opportunities for entrepreneurs exploring new technologies that create cleaner and safer home environments.
“After 100 investments over the past three years across several sectors, we have a proven model to provide rapid growth opportunities for startups and encourage any founder keen to take their business to the next level, to get in touch.” Rob De Groot, President, RB Hygiene Home, added, “RB is passionate about creating a cleaner world and offering consumers superior solutions to enhance their lives. Innovation and entrepreneurship are in our DNA and we’re excited to work with disruptive start-ups and talented entrepreneurs who can bring disruptive thinking to our business and help us serve consumers in exciting new ways. We look forward to using our scale, sharing our expertise in homecare and hygiene and collaborating with this exceptional talent pool to bring the next generation of technology driven solutions to our consumers.”