Reckitt Benckiser tackles plastics waste with new project in India

Reckitt Benckiser tackles plastics waste with new project in India

Reckitt Benckiser’s Indian division launched an initiative in a bid to raise awareness of plastic pollution and tackle waste with a collection and processing project, according to a report published by United News of India.

The UK-based FMCG manufacturer held an event to encourage public participation via a series of workshops and street plays designed to teach plastic management.

It is also partnering with the Indian Pollution Control Association (IPCA) to coordinate waste collection services for responsible disposal of multi-layered plastic.

“ICPA is developing the collect back mechanism for MLP waste in India, which is non-recyclable yet energy recoverable, and channelling it for its processing as a fuel for cement industries and for generating electricity in waste to energy plants,” Ashish Jain, Director, ICPA told United News of India.

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