Regent Pacific is set to enter the burgeoning CBD market in Asia with the acquisition of Yooya for US$15 million.

Following the acquisition, the e-commerce platform will become the first to focus on the growing market for CBD-based products in Asia. The market is estimated to be worth up to US$15 billion in China by 2024. Yooya, with its 1.7 million page views per month, has been pegged as the ideal launchpad to target Asian CBD shoppers.

“Asia is a largely untapped CBD market and represents the next enormous market opportunity to benefit from the global secular trend towards the legalisation of cannabis,” said Regent Pacific in a statement. ffffff