Finance

Israeli start-up to debut beauty brand based on avocado PFA

Israeli start-up to debut beauty brand based on avocado PFA

AvoMed has developed a range of upcycled cosmetics that it claims can improve sun damaged skin, according to a report published by Israel Hayon. The key ingredient is bioactive polyhydroxylated fatty alcohols (PFA), extracted from avocado pits discarded by the food industry using a patented method that renders the resulting compound safe for use in cosmetics.

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