Maybelline aims to attract makeup artist customers in Nigeria
Maybelline New York is holding a beauty master class in Lagos with international makeup artist Bimpe Onakoya as part of a campaign to promote its products among Nigeria’s community of makeup artists. The event is being held at L’Oreal’s Lagos office on April 23 and...
Africa expo announces French and Italian pavilions
French and Italian packaging companies which supply to the cosmetics industry have been lined up to exhibit at Africa’s Big Seven (AB7), the largest food and beverage expo in Africa. AB7 is due to take place from June 21 to 23 at at Gallagher Convention Centre in the...
Unilever Nigeria launches campaign to promote LUX bar soaps
Unilver Nigeria has launched a new ‘Ignite the Spark’ campaign to mark the introduction of three LUX bar soap products to the Nigerian market. The products include LUX Velvet Touch Moisturising Bar Soap, LUX Soft Touch Bar Soap and LUX Soft Caress Bar Soap. The...
Elizabeth Arden appoints Adeola Ariyo as African Ambassador
Elizabeth Arden has appointed Nigerian model Adeola Ariyo as its first ever African Ambassador. The announcement follows the official launch of the full Elizabeth Arden cosmetics range in Nigeria last week. However, Ariyo will represent the brand not just in Nigeria...
85 percent of Nigerians use smartphones to research products, Google survey reveals
A total of 85 percent of consumers in Nigeria use smartphones to research products online, according to a Google study. The fourth annual Google Barometer survey polled 150,000 respondents in 46 different countries with the aim of finding out how people across the...
Survey reveals Arab women’s online habits
A new survey of Arab women aged between 20 and 40 has revealed unique insights into their web surfing habits and online engagement with brands. The survey, carried out on females in the UAE and Saudi Arabia by UK digital marketing firm Dentsu Aegis Network, found that...
Organic products market in Kazakhstan exceeds $500 million
The market for organic products in Kazakhstan has been valued at US$500 million by government officials at the Trade Committee of the Atameken National Chamber of Entrepreneurs in Kazakhstan. Zhibek Azhibayeva, secretary of the Trade Committee told a media briefing...
Success for Italian beauty trade event held in Dubai
A two-day beauty trade event organized by the Italian Industry and Commerce Office which took place in Dubai on March 1 and 2 has been heralded a great success. The Italian Beauty & Wellness event was held at the Millennium Plaza Hotel was part of an effort to...
American cosmetic companies are censoring racy beauty products for Middle Eastern market
American cosmetic companies are censoring their packaging to avoid offending Middle Eastern customers. Consumers in the Middle East have shared product photographs on social networking sites such as Reddit featuring Bahama Mama Bronzing Powder, a product originally...
Moroccan woman wins L’Oréal-UNESCO Science Award
Moroccan professor Rajaa Cherkaoui El Moursli has been awarded the prestigious L’Oréal-UNESCO award recognizing the top women in science around the world. Cherkaoui El Moursli is a professor of high energy and nuclear physics at Rabat’s Mohammed V University in...
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