An alliance has been formed between the Emirati Human Resources Development Council (EHRDC) and L’Oréal Middle East
Oddity Tech Ltd., a beauty and wellness firm, has raised a substantial $424 million through an initial public offering (IPO), surpassing expectations
L’Oréal Israel has announced a new training program aimed at influencers and content creators, according to a report published by the Jerusalem Post. The free, six-week course will include classes from dermatologists, senior marketing managers and social media experts.
L’Oréal Israel has named Maya Dagan to its team of sustainability influencers, according to a report published by the Jerusalem Post.
What were we expecting of technology in 2022? Well, after the dominance of internet shopping over the prior two years, more of the same, with bells on. All bets were on livestreaming, already a dominant trend in China, booming in the west.
The Estee Lauder Companies-owned MAC Cosmetics has launched what it is describing as a ‘world-first’ 3D experience in Riyadh, according to a report published by About Her.
Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
Beauty and wellness appointment booking app Booksy is set to expand its presence in the EMEA region via the acquisition of French salon management and booking software, Kiute.
L’Oréal is working to appeal to online shoppers the GCC-over, with personalised digital experiences such as try-on facilities and virtual consultations, according to a report published by the Khaleej Times.