Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
Beauty and wellness appointment booking app Booksy is set to expand its presence in the EMEA region via the acquisition of French salon management and booking software, Kiute.
L’Oréal is working to appeal to online shoppers the GCC-over, with personalised digital experiences such as try-on facilities and virtual consultations, according to a report published by the Khaleej Times.
Flydubai has announced the launch of its new online shopping facility, according to a report published by Trade Arabia.
Turkey’s e-commerce giant Trendyol has entered the European market with a new website that will serve 27 countries.
The Chalhoub Group is said to be launching three new e-commerce sites this year as it ‘reassesses’ its bricks and mortar strategy, according to a report by Arabian Business.
Over the past 12 months there has been a noticeable gear change in the amount of attention on Africa from cosmetics and beauty brands both domestic and international.
Kenyan parenting website MumsVillage has launched an online shop to sell mum and baby products, according to a report published on Business Insider by Pulse. The online community participated in impact investor Gray Matters’ digital acceleration program earlier this...
AI beauty start-up lululab debuted its AI skin care assistant, LUMINI, at Beautyworld Middle East this week. The Samsung spin-off’s latest launch is said to provide customers with bespoke skin care solutions via a three-step service (face scanning, skin analysis and...