L’Oréal Malaysia creates Chief Digital Officer role as online shopping booms
L’Oréal Malaysia has named Edward Ling to the newly created role of Chief Digital Officer, according to a report published by Marketing Interactive.
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Beiersdorf participates in US$5 million funding round for K-beauty’s Lycl
Beiersdorf has strengthened its existing engagement in K-beauty skin care and tech start-up Lycl. The German manufacturer of Nivea has participated in a US$5 million Series B funding round.
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E-commerce platform LazMall unveils consumer-focussed upgrades
LazMall e-commerce platform has unveiled a series of new upgrades that are aimed to empower brands, with a consumer focus in mind, according to Alizila.
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LG debuts mask with inbuilt air purifier
LG has unveiled a face mask with in-built, battery powered air purifier at IFA 2020. The PuriCare Wearable Air Purifier is said to represent the ‘future of healthy respiration’.
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Alibaba announced as WeCosmoprof partner
The digital event scheduled to take place in October in lieu of Cosmoprof, WeCosmoprof, has announced a collaboration with Alibaba.com.
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Mecca makes China debut with launch of Tmall flagship
Mecca Cosmetics has launched a flagship store on Alibaba’s Tmall marketplace, marking its official entry into China, according to a report published by Inside Retail Asia.
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No travel, no problem: DFS Group branches out to livestreaming
DFS Group held its first livestream event on August 18 via WeChat for its beauty and cosmetics offer. The Hong Kong-based travel retailer reported ‘outstanding results’ from the hour-long event, according to a report published by TR Business.
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Chanel to sell via Kakao Talk in marked departure from digital strategy
Chanel is notorious for its ‘barely there e-commerce strategy’, so the news that the French fashion brand is to start hawking its perfume and cosmetics via Korea’s Kakao Talk app, according to a report published by the Korea Times, comes as quite the surprise.
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Malaysia Airlines partners with 3Sixty to boost e-tail platform
Malaysia Airlines is taking its online shopping platform, Temptations to the next level by partnering with 3Sixty, the world’s largest in-flight concessionaire.
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Lancôme launches Advanced Génifique virtual flagship store exclusive to Singapore
Lancôme has announced the launch of its first Advanced Génifique #LiveYourStrength virtual flagship store, exclusive to Singapore.
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