Europe

Lessons learned in 2020 – Retail

Lessons learned in 2020 – Retail

As pandemic-related closures forced us all off the high streets and onto the internet and essentially wiped out the travel retail channel, everything we thought we knew about shopping for beauty changed. For although online shopping has always been there, pre-Covid, the majority of beauty buyers still shopped in store. Accordingly, e-commerce development had lagged in recent years, leaving brands and retailers playing catch up.

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Lessons learned in 2020 – The media

Lessons learned in 2020 – The media

As we were implored to wash our hands with increasing desperation at the start of the year, suddenly the tangible became persona non grata. Despite studies increasingly proving surface transmission to be rare, schools are still withholding books from students, commuter rags have been consigned to history and some are still isolating their post. Is this the final nail in the coffin of the already weak and fading print? Certainly every media organization in the world was forced to make adjustments and accelerate their shift to digital and social in 2020.

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