Dior looks to wellness market, and Gisele Bundchen, to promote $152 serum
Dior has launched a new marketing campaign for its Dior Capture Totale product, which sees model Gisele Bündchen promote the benefits of self-care and a wellness routine.
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Net-a-Porter adds beauty category to Net Sustain program
Net-a-Porter has expanded its Net Sustain platform, adding 27 beauty brands to the site – expanding its reach beyond fashion for the first time and, together with 45 new fashion labels, bringing the total number of marques available to 100.
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PZ Cussons appoints Emergent to boost Amazon sales
PZ Cussons has bought in Threepipe-owned Emergent to help drive sales on Amazon, according to an article published by Holmes Report.
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John Lewis unveils male make-up counter
John Lewis is said to be the first high street store to cut the ribbon on a make-up counter aimed expressly at the male market, according to a report published by The Times.
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Clarins to open sensory-rich Paris pop-up
Clarins is gearing up to open the doors of another pop-up space in Paris later this month, according to a report published by Campaign.
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Chanel experiments with novel fragrance formats
Chanel has bought out a duo of novel formats for its Chance scent, according to a report published by HypeBae.
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Dior has launched an augmented reality Instagram filter to showcase its 2020 Holiday Make-Up collection, according to Mobile Marketer.
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L’Oréal and Prada enter into long-term licensing agreement
L’Oréal and Prada have entered into a long-term licensing agreement, which will see the development of luxury beauty products for the Prada brand effecting 1 January, 2021.
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göt2b signs two-year brand partnership with Jersey Shore’s DJ Pauly D
Henkel-owned brand göt2b has signed a two-year brand partnership with reality star and musician DJ Pauly D.
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Dior goes big on men’s make-up for runway show
Dior Make-up Creative Director, Peter Philips created a bold look for the brand’s latest menswear show in Miami, according to a report published by Harpers Bazaar.
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