Gucci Beauty launches Rouge de Beauté Snapchat lens
Gucci Beauty has launched a new Snapchat lens to promote its new Rouge De Beauté Brillant hybrid lipstick.
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The Body Shop continues sustainability drive with relaunch of body butters
The Body Shop is set to relaunch its body butters with new ingredients and sustainable packaging.
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Unilever’s Lifebuoy partners with England Cricket
Unilever-owned Lifebuoy has announced a multi-year partnership with England cricket ahead of the new season. The deal is in addition to the previously announced partnership with the ECB’s The Hundred competition.
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It’s on us: Dove incentivises other brands to make diverse ads by picking up the tab for models
Dove is offering to pay its models to appear in advertisements for other brands in a bid to encourage more inclusive marketing.
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Maybelline names K-pop’s ITZY as global spokesmodels
L’Oréal-owned Maybelline New York has announced K-pop band ITZY as its newest global spokesmodels and the first-ever musical group to be signed by the brand.
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Revolution launches global hunt for the next big TikTok name
Makeup Revolution and TikTok have joined forces to launch a global hunt to find the best beauty creators on the social media platform.
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Drew Barrymore enters publishing space with new lifestyle magazine launch
Actress Drew Barrymore is set to launch a new lifestyle magazine with Bauer Media Group, with the first issue being published in June 2021, according to a report by WWD.com.
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RB announces rebrand as Reckitt
Reckitt Benckiser has announced that it has rebranded as Reckitt. The redevelopment of the corporate identity was hailed as a key milestone in the company’s ongoing journey of transformation towards sustainable growth.
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Perfect Corp partners with Better Natured to launch virtual hair color try-on experience
Beauty tech provider Perfect Corp has teamed up with Henkel’s DTC hair color brand Better Natured to offer a virtual try-on experience.
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No more normal: Unilever unveils Positive Beauty mission
As part of a new Positive Beauty vision and strategy, Unilever has announced that it will eliminate the word ‘normal’ from all beauty and personal care brands’ packaging and advertising.
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