Unilever’s Axe has gained approval from People for the Ethical Treatment of Animals (PETA). The accreditation will see the deodorant brand join its stablemates on the Beauty Without Bunnies program.
The Estee Lauder Companies has announced the appointment of Venetia Varney as Vice President, Corporate Affairs & Communications, UK&I.
Augustinus Bader has announced the appointment of Jerome Pulis as Head of Global Brand Marketing and Communications. Pulis is best known for his 16-year stint at Parfums Christian Dior, where he held the role of Director of International Communication up until January of last year.
Guerlain has been criticised for the use of the term ‘quantum’ in the marketing material for its newly launched Orchidee Imperiale Gold Nobile. The brand came under fire from social media commentators for its claim that the face cream was ‘born from quantum science’.
Olehenriksen will hit shelves in Ulta Beauty stores in the New Year. The Scandi skin care brand will be stocked in 700 stores across the US and on the Ulta website.
Christian Louboutin has named Morgane Martini as Global Makeup Artist for its beauty arm. The brand noted on its Instagram page that Morgane will ‘bring her talent to express her interpretation of Christian Louboutin glamour’.
Unilever and UEFA have announced a sponsorship deal for UEFA EURO 2024™, with Unilever’s Nutrition and Personal Care brands becoming Official Sponsors.
It’s official, the north of England has officially been put on the map after Chanel staged its Metiers d’Art event in Manchester. Several road closures were in effect as the French fashion brand constructed an outdoor catwalk in the city’s Northern Quarter leading up to the show.
KFC Spain has created a promotional campaign centred around the launch of a fragrance. The scent’s name, Eau D’uardo, was inspired by a viral meme created by the fast food outlet’s marketing team in 2021.
YSL Beaute has teamed up with Women’s Aid in a bid to raise awareness of gender-based violence in the UK. The L’Oreal-owned beauty brand’s Abuse Is Not Love campaign aims to educate 2 million people worldwide on the signs of abuse by 2030.