Geka unveils eco mascara design, vertTENTATION
Geka has taken a ‘huge step’ for sustainable beauty, launching a ‘green mascara’ concept at Make Up in Paris. The vertTENTATION line comprises three mascaras, one lengthening, one defining and one volumizing. Formulas are vegan and free from parabens, allergens and...
Plastic fantastic: L’Oréal buys minority stake in recycling tech firm Carbios
L’Oréal has purchased a minority stake in Carbios, a company pioneering bio-industrial solutions to reinvent the lifecycle of plastic and textile polymers. The French beauty giant’s investment was made via its corporate venture capital fund, BOLD (Business...
John Lewis offers consumers £5 money-off reward for returning beauty empties as part of new recycling trial
British department store John Lewis has started a new recycling trial in collaboration with TerraCycle and is offering consumers £5 off cosmetic products in return for trading in their old beauty items. In a bid to combat the ongoing problem with non-recyclable...
Unilever pioneers recycling solution for plastic packaging with new detectable black pigment
Unilever has announced the development of a new detectable black pigment, a move which the giant says could result in up to 2,500 further tonnes of plastic bottles being able to be sorted and recycled each year. Equivalent to 200 London buses worth of plastic, the new...
Henkel to launch Social Plastic packaging for Beauty, Laundry & Home Care divisions
Henkel is taking the next step in its collaboration with Plastic Bank. The German FMCG manufacturer’s Laundry & Home Care and Beauty Care units will debut packaging made from 100 percent recycled plastic, 50 percent of which will be Social Plastic, gathered before...
Couldn’t care less: Greenpeace rebrands Sainsburys as plastic packaging complaints mount
UK supermarket chain, Sainsbury’s tagline has been given a makeover by environmental group Greenpeace. A play on the grocer’s ‘Live well for less’, a banner bearing the words ‘Couldn’t care less’ was hung beneath the retailer’s logo which demarcates its London HQ by...
King of Shaves pledges to freeze out single-use plastic by 2023
Independent men’s grooming brand King of Shaves has pledged to end the use of single use plastic by 2023. To that end, the brand has launched Code Zero, a lifetime use, refillable metal range and announced a partnership with Surfers Against Sewerage. The Code Zero...
Will Michelle Pfeiffer’s new fragrance line force a transparency tidal wave?
Michelle Pfeiffer has launched a line of five fragrances, which she is claiming is the first to disclose all of its ingredients and guarantee their safety, according to a report published by Bloomberg. “Fine fragrance is still the black box of transparency for...
Beauty Kitchen launches UK-based full circle, zero waste program for cosmetics market
Beauty Kitchen has launched a new full circle, zero waste program for the UK cosmetics consumers, named Return. Refill. Repeat. The sustainable beauty company has launched the program based on cradle-to-cradle principles to ‘take sustainability on the high street one...
Earth Challenge announces largest ever coordinated citizen science campaign
Earth Day Network, the US Department of State through the Eco-Capitals Forum, and The Wilson Center have announced the launch of Earth Challenge 2020, which they are billing as the world’s largest ever coordinated citizen science campaign. The partners unveiled the...
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