Couldn’t care less: Greenpeace rebrands Sainsburys as plastic packaging complaints mount
UK supermarket chain, Sainsbury’s tagline has been given a makeover by environmental group Greenpeace. A play on the grocer’s ‘Live well for less’, a banner bearing the words ‘Couldn’t care less’ was hung beneath the retailer’s logo which demarcates its London HQ by...
King of Shaves pledges to freeze out single-use plastic by 2023
Independent men’s grooming brand King of Shaves has pledged to end the use of single use plastic by 2023. To that end, the brand has launched Code Zero, a lifetime use, refillable metal range and announced a partnership with Surfers Against Sewerage. The Code Zero...
Will Michelle Pfeiffer’s new fragrance line force a transparency tidal wave?
Michelle Pfeiffer has launched a line of five fragrances, which she is claiming is the first to disclose all of its ingredients and guarantee their safety, according to a report published by Bloomberg. “Fine fragrance is still the black box of transparency for...
Beauty Kitchen launches UK-based full circle, zero waste program for cosmetics market
Beauty Kitchen has launched a new full circle, zero waste program for the UK cosmetics consumers, named Return. Refill. Repeat. The sustainable beauty company has launched the program based on cradle-to-cradle principles to ‘take sustainability on the high street one...
Earth Challenge announces largest ever coordinated citizen science campaign
Earth Day Network, the US Department of State through the Eco-Capitals Forum, and The Wilson Center have announced the launch of Earth Challenge 2020, which they are billing as the world’s largest ever coordinated citizen science campaign. The partners unveiled the...
Lush debuts digital packaging at SXS conference
Lush showed off its latest contribution to the zero waste movement at the South by Southwest conference in Texas, according to a report published by Mobile Marketer. The ethical beauty giant unveiled ‘digital packaging’ for unwrapped goods, allowing shoppers to access...
We want to be as big as L’Oréal: Made.com Founder launches ‘digital pure’ cosmetics brand
Made.com Founder Ning Li has launched a direct-to-consumer cosmetics brand, dubbed Typology, according to a report published by Tech Crunch, having secured US$10 million in funding from a seed round. “We want to challenge FMCG brands with a digital pure player,” Li...
Clarins launches vegan skin care range for Gen Z audience
Clarins has launched a vegan skin care range aimed at young adults, according to a report published by Get the Gloss. The line, named My Clarins, comprises nine products including a cleanser, micellar water, various hydrating creams, blemish treatment, mask and...
World first: Dame launches re-usable tampon applicator
Feminine care brand Dame has launched a re-usable tampon applicator, which it is claiming is the world’s first. D, as the applicator will be named, will be available exclusively at Waitrose stores in the UK on online via the brand’s website. The applicator was...
In the Loop: L’Occitane signs supply agreement with Loop Industries to reduce plastic pollution
L’Occitane Group has announced the signing of a multi-year take or pay supply agreement for Loop branded 100 percent sustainable PET plastic. The agreement will see L’Occitane en Provence start to incorporate Loop PET plastic into its product packaging from 2022....
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