Parfums Givenchy has entered the world of Nintendo’s Animal Crossing: New Horizons, having teamed up with Nook Street Market to launch make-up creations on the game, according to a report by WWD.com.
Inter Parfums (IPSA) has announced that it has signed a deal with Divabox to acquire a 25 percent stake in the owner of the Origines-parfums e-commerce platform. Terms of the deal were not disclosed.
Sephora has announced a new digital collaboration with Instagram. The LVMH-owned beauty retailer and social media platform will build a seamless shopping experience for Sephora’s 20 million followers with a digital storefront and secure checkout enabled in feeds and stories.
The Hut Group’s tech arm, THG Ingenuity, has announced that it has signed a series of major partnership agreements with global beauty brands, including PZ Cussons, Burt’s Bees, Nuxe, By Terry and Elemis, valued at more than £100 million.
Nars has teamed up with music service Spotify on a voice-activated advertising campaign that allows consumers to order cosmetic samples via smart speakers such as Alexa and Google Assistant, according to a report by AdWeek.
L’Oréal’s Chief Digital Officer Lubomira Rochet has revealed that lockdowns around the globe have accelerated the shift to digital and could have fundamentally changed the way consumers shop for beauty forever, according to a report published by the Financial Times.
Fashion organization Reference Festival is set to host the world’s first Animal Crossing fashion show, with avatars dressed up in clothes inspired by the likes of Prada, Loewe and GmbH.
Henkel Beauty Care Professional is gearing up to debut a digital event that it’s describing as the first 24hr global online hair festival tomorrow.
The UK’s Advertising Standards Authority (ASA) has upheld a complaint made against online fashion retailer Asos and YouTube star Zoella (Zoe Sugg) over incorrectly labelled content on a paid-for social media post.
Retail decision platform EDITED has received significant investment to help the world’s largest retailers maximise profitability and reduce risks during uncertainty.