Unilever lures in Coca Cola Director with global e-commerce role
Unilever NV has announced the appointment of Marta Dalton as Director of Global e-commerce, luring her away from her current role as Director of B2B e-commerce for Coca Cola. According to Unilever, Dalton will be tasked with, “collaborating with information technology...
‘Encouraged but not satisfied’: Revenue down 3 percent; reps down 4 percent but margin up for Avon Q2 2018
Avon has announced its results for the second quarter of the financial year. Total reportable segment revenue was down 3 percent to US$1.3 billion, impacted to the tune of 1 percent by the Brazilian truckers’ strike and active representative numbers were down 4...
Avon drags itself into the 21st century with YouTube tutorials and Whatsappable catalogue
As part of its transformation plan, Avon is mixing up its marketing tools with drag queens starring in Brazilian video ads and an online brochure that can be sent to clients via What’s App launched in 12 markets, according to a report published by Bloomberg. “What’s...
No free trade here: UK Sephora fans barred from accessing US site
Sephora fans from the UK and Netherlands have been taking to social media to mourn the loss of their ability to shop via the prestige retailer’s US website, according to a report published by Allure. The LVMH-owned specialty retailer has confirmed that UK and...
The Hut Group to support ‘international growth’ plans through Language Connect acquisition
Beauty tech firm The Hut Group has announced the acquisition of Language Connect, a company that specialises in language translation and localization services, according to a report by WWD.com. The purchase is said to be a significant investment that will help make...
Amazon Q2 2018: Health and beauty sales soar as shoppers switch from bricks and mortar
One Click Retail has published two reports on Amazon’s Q2 sales for the Health, Personal Care (HPC) and Beauty categories in the US and the UK. In the US, the research organization estimates that the HPC and Beauty categories generated nearly US$2 billion in sales in...
‘We won’t buy followers’: Unilever’s Weed cracks down on influencer fraud
Unilever CMO Keith Weed has laid out a triptych of policies that will guide the company’s social media marketing from here on in, according to a report published by PR Week. Weed outlined the new stance at Cannes Lions earlier this week, pledging first to cut ties...
L’Oréal to debut digital beauty assistant for NYX Professional Makeup
L’Oréal is set to harness the power of augmented reality and livestreaming technologies in its latest launch: a digital, tailored, make-up counter experience, according to a report published by Ad Week. The French beauty giant demonstrated its new tool at Cannes Lions...
We want to build a digital version of Estee Lauder: The Hut Group reveals grand plans
The Hut Group Founder Matthew Moulding is planning to build an empire to rival US prestige beauty giant The Estee Lauder Companies, according to a report published in The Sunday Times. “Estee Lauder turns over US$12 billion,” Moulding told The Sunday Times. “No one...
Evonik invests in disruptor US skin tech start-up, mySkin
Evonik has purchased a minority stake in New Jersey-based skin technology start-up mySkin via its venture capital unit. The transaction took place as part of a Series A financing round, the investment’s value was not disclosed. “mySkin’s disruptive technology will...
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